Kev Kennedy's Blog

Card sharps

Several people I know are craftily working in a card-making cottage industry. In almost every room in my current workplace, someone will have a box of handmade cards for sale. The cards are all different, but their makers are all women.

This does seem a gender-specific thing. The popularity of the card-making bug obviously captures the female mind more readily than hard-bitten males. Maybe it’s because women appreciate receiving cards more than men do. They certainly enjoy buying them more than men - apparently over 80% of cards are bought by women, although I suspect a great many are bought for men to ‘send’.

But greetings cards are useful. It doesn’t take a lot of effort to send a card to say ‘Thinking of You’, but they can be a very welcome encouragement and lift people’s spirits. They’re the time-poor man’s letter, because nobody’s expecting a lot of information in a card; the card itself conveys the most important information, saying ‘you matter to me’.

Really, that’s often all we need to hear
 

Created on Tue 16th September 2008 12:50